Getting your business to grow in 2025 means using the right tools. Luckily, artificial intelligence is making things easier. These best AI tools for business can help with everything from finding new customers to closing deals faster. We’ve put together a list of the top ones that can really make a difference for your company. Let’s check them out.
Key Takeaways
- AI tools are essential for business growth in 2025, helping automate tasks and provide insights.
- Choosing the right AI tool involves understanding your needs, budget, and how well it fits with your current systems.
- These top AI tools can improve sales, marketing, and overall operational efficiency.
1. Salesforce Einstein
Salesforce Einstein isn’t a separate product you buy; it’s more like the brainpower built right into the Salesforce CRM. If your company is already using Salesforce, Einstein is there to make things smarter. It looks at all the customer data you’ve collected and then gives you predictions and suggestions to help your sales team work better. It’s all about making your existing CRM do more for you without needing a whole new system.
Think of it as having a really smart assistant who knows your business inside and out. It can help figure out which leads are most likely to buy, automatically log your calls and emails, and even give you a better idea of what your sales numbers will look like next quarter.
Here’s a quick look at what Einstein can do:
- Lead and Opportunity Scoring: Einstein looks at past deals and customer interactions to give leads and opportunities a score, showing your team which ones are hot and which ones need more attention.
- Activity Capture: It automatically logs emails and calendar events to the right customer records. This means less time spent on boring data entry and more time selling.
- Forecasting: Get AI-powered sales forecasts that are more reliable, helping you plan better.
Einstein is designed to work within your daily sales routine. It doesn’t require a separate setup or a team of data scientists to use. The goal is to provide actionable insights directly where your sales reps are already working, making it easier to close more deals.
Einstein’s features are usually part of different Salesforce Sales Cloud editions, so you’ll want to check which version fits your needs. Some advanced features might also be available as add-ons.
2. HubSpot Sales Hub
HubSpot Sales Hub is a pretty solid choice if you’re looking for a tool that bundles a lot of sales functions together, especially if you’re already using their CRM. It’s built to make things easier for sales teams, no matter how big or small, by putting AI to work right where you need it – in your daily tasks. Think of it as a helpful assistant that handles some of the grunt work so you can focus more on actually selling.
One of the standout things about HubSpot Sales Hub is how it integrates AI into everyday sales activities. It’s not some separate, complicated system; it’s woven into the fabric of how you work. This means you get smart suggestions and automations without needing a degree in data science. They’ve really focused on making advanced tech accessible. This approach helps teams of all sizes get more done without getting bogged down in complex software.
Here’s a look at some of the AI-powered features you can expect:
- AI Assistants: These tools can help draft prospecting emails, quickly summarize your call notes, and even generate reports. It’s like having a writing and summarizing buddy.
- Predictive Lead Scoring: The system automatically looks at your leads and tells you which ones are most likely to become customers. This helps you prioritize your efforts.
- Conversation Intelligence: This feature records and transcribes your sales calls. Then, it uses AI to analyze those conversations, giving you insights into what’s working and what’s not.
HubSpot also introduced "The Loop" at INBOUND 2025, which is a new way to think about growth that mixes human creativity with AI. It’s all about finding that sweet spot where people and machines work together best to grow a business. It’s a pretty interesting concept for driving business expansion.
The platform aims to simplify complex sales processes by automating repetitive tasks and providing data-driven insights. This allows sales professionals to spend more time building relationships and closing deals, rather than managing administrative duties. The goal is to make sales operations more efficient and effective through smart technology.
3. Apollo.io
Apollo.io is a sales intelligence platform that really helps teams get their outreach dialed in. It’s packed with a huge database of contacts and companies, over 275 million contacts and 60 million companies, to be exact. This means you can find pretty much anyone you’re looking for, whether you need to filter by job title, industry, or even company size.
What makes it stand out is how it blends a massive data set with tools to actually do something with that data. It’s not just a list of names; it helps you reach out too.
Here’s a quick look at what it offers:
- AI-Powered Email Assistance: This feature helps you craft personalized emails. It can suggest subject lines and even write parts of the email body, adapting based on who you’re sending it to. It’s like having a writing assistant for every email.
- Intelligent Lead Scoring: Apollo uses AI to look at all the data it has and figures out which leads are most likely to convert. This saves you time by letting you focus on the hottest prospects first.
- Multi-Channel Outreach Automation: You can set up sequences that combine emails, calls, and even LinkedIn tasks. It has a built-in dialer, which is pretty handy for keeping everything in one place.
- Real-Time Sales Intelligence: The platform keeps an eye on market data, so you get up-to-date info on prospects and what’s happening with competitors.
Apollo.io is built for sales teams that are serious about outbound prospecting. It gives you the data you need and the tools to act on it, all in one spot. It aims to speed up your sales cycle and get more deals closed.
It’s a solid choice for SMBs and larger companies alike, especially if you’re looking to streamline your lead generation and make your outreach more effective. Pricing starts around $49 per user per month if you pay annually, with options for custom plans if you need more.
4. Gong.io
Gong.io is a real game-changer for sales teams that want to know what’s actually happening during customer calls. Instead of guessing or relying on what reps think they heard, Gong records, transcribes, and then uses AI to break down every single sales conversation. This gives you a clear picture of what your best salespeople are doing right, what customers are really saying, and which deals are actually moving forward.
It’s pretty neat because it moves beyond just opinions. You get actual data from your calls to help coach your team and make more accurate forecasts. Think of it as having a super-powered assistant listening to every call and telling you the important stuff.
Here’s what makes Gong stand out:
- Call Analysis: It pinpoints important topics, how people talk, and the general feeling in the conversation. This helps you see patterns you might miss otherwise.
- Deal Intelligence: Gong can spot potential problems with deals based on the actual conversations, giving you a heads-up before things go south.
- Market Insights: By looking at lots of conversations, it can show you what your market is focused on, which is super helpful for strategy.
Gong helps teams move from guesswork to data-backed decisions in their sales process.
The platform provides unfiltered reality, showing what works and what doesn’t directly from the source: your customer interactions. This direct insight is invaluable for refining sales tactics and understanding buyer needs more precisely.
5. Clari
Clari is a platform built specifically for revenue operations, or RevOps. It uses AI to give you a clear picture of your entire revenue process, from start to finish. Think of it as a central hub that pulls in all sorts of sales activity data automatically. This helps teams get a much more accurate handle on their forecasts and spot potential problems in the pipeline before they become big issues.
Clari’s main strength lies in its AI-driven forecasting, which aims to be more reliable than traditional methods. It constantly checks deal activity and flags anything that looks like it might slip through the cracks. Plus, it captures what your sales reps are doing by looking at emails and calendars, giving you a real sense of how deals are progressing.
Here’s a quick look at what Clari helps with:
- AI-Powered Forecasting: Get real-time predictions that are generally more on the mark than manual forecasts.
- Pipeline Health Checks: Automatically monitors deals and points out those at risk.
- Activity Tracking: Pulls in data from emails and calendars to show the actual status of deals.
- Revenue Operations Visibility: Provides a unified view of the entire revenue cycle.
Clari’s approach is all about bringing data together to make revenue operations more predictable. By automating data capture and applying AI, it aims to remove guesswork and give leaders confidence in their numbers. This focus on data trust is becoming increasingly important for companies looking to grow their revenue effectively, as highlighted in Clari Labs’ 2025 research.
While Clari is designed for high-growth and enterprise teams, its quote-based pricing reflects this focus. It’s a tool that aims to bring a new level of clarity and accuracy to how businesses manage and predict their revenue.
6. Seismic
Seismic is a big player in the sales enablement space, and honestly, it’s pretty impressive. Think of it as the bridge between your marketing team’s brilliant ideas and your sales team’s need to actually use that stuff effectively. It uses AI to make sure your reps aren’t just sending out random brochures; they’re sending the right content, at the right time, to the right person. This means less time wasted digging through old files and more time actually selling.
Seismic’s AI helps personalize marketing materials for individual prospects, making sales conversations much more relevant. It’s like having a super-smart assistant who knows exactly what a customer might be interested in based on their profile and where they are in the sales process.
Here’s a quick look at what makes Seismic stand out:
- AI-Powered Content Suggestions: It doesn’t just store content; it actively recommends the best case studies, presentations, or datasheets for a specific deal. This takes the guesswork out of content selection.
- Personalization Tools: Reps can quickly tweak approved marketing content to fit a specific prospect’s needs without breaking any brand guidelines. It’s about making it personal, fast.
- Engagement Tracking: You get to see how prospects interact with the content you send. Did they open the PDF? How long did they spend on the presentation? These are all signals that tell you if they’re interested.
The whole point here is to make sure your sales team is always armed with the most effective materials. It cuts down on the time reps spend searching for things and increases the chances that the content they share actually helps close a deal. It’s about making sales reps more efficient and their interactions more impactful.
Seismic is generally geared towards mid-market and enterprise companies, so pricing is usually a custom quote situation. But if you’re a larger organization looking to really streamline how your sales team uses marketing collateral, it’s definitely worth a look.
7. Outreach
Outreach is a big player when it comes to helping sales teams get their message out there. It’s designed to help you manage all your communication with potential customers, whether that’s through email, phone calls, or even social media. The whole idea is to make your outreach process smoother and more effective.
It uses AI to figure out what’s actually working and what’s not, so you can stop guessing and start doing what gets results. This means you can build out sequences of messages that go out automatically, making sure no lead falls through the cracks.
Here’s a look at some of the things Outreach can do:
- Automated Sequences: You can set up multi-step campaigns that reach out across different channels. Think of it as a guided conversation that unfolds over time.
- Kaia (AI Assistant): During live calls, Kaia can give you real-time tips and suggest what to say next. It’s like having a coach right there with you.
- Deal Insights: The platform analyzes your sales pipeline to point out deals that might be at risk or ones that look like a sure thing.
Managing customer relationships and sales processes can get complicated fast. Tools like Outreach try to simplify things by automating repetitive tasks and providing data-driven suggestions. This frees up sales reps to focus more on building relationships and closing deals, rather than getting bogged down in administrative work.
Getting a price for Outreach usually involves talking to their sales team, as it’s tailored to what your team needs and how big it is.
8. Salesloft
Salesloft is a pretty solid platform for sales teams, especially those dealing with bigger accounts. Think of it as your all-in-one spot for handling digital sales, figuring out what’s going on in your calls, and keeping track of all your deals. It’s got this AI thing called "Conductor" that’s supposed to help you figure out what to do next and point out important stuff about your deals.
It’s really built to help you manage the whole sales process, from the very beginning to getting that deal signed and even looking ahead at what might happen.
Here’s a quick look at what it does:
- Cadence: This is how you set up and manage your communication with people you’re trying to sell to, across different ways like email and phone.
- Conversation Intelligence: Salesloft records your sales calls and then uses AI to break them down, giving you pointers on how to get better and what the customer is really saying.
- Forecasting and Deal Management: It uses AI to look at your sales pipeline and gives you a score on how healthy each deal looks, helping you predict what’s coming.
Salesloft aims to bring a lot of different sales tasks under one roof. The idea is that by automating some of the repetitive stuff and giving you smarter insights, your sales team can spend more time actually selling and less time on busywork.
Getting a price for Salesloft usually means you have to talk to them directly, as they tailor their packages based on what your team needs.
9. Lavender
Lavender is a pretty neat AI tool that acts like a personal writing coach, right inside your email client or sales platform. It’s designed specifically for sales reps who want to make their emails way more effective. Think of it as having a seasoned pro looking over your shoulder, giving you pointers before you hit send.
It analyzes your emails in real-time and gives you a score based on how likely it is to get a reply. This score isn’t just a number; it comes with specific suggestions on how to tweak your tone, make things clearer, or adjust the length. It’s all about maximizing those reply rates, which, let’s be honest, is the name of the game.
Here’s a quick look at what makes Lavender stand out:
- Instant Email Scoring: Get immediate feedback on your email’s potential. It helps you understand what’s working and what’s not before it even goes out.
- Personalization Help: The AI can do a quick search on your recipient and give you ideas for personalized opening lines or talking points. This can make a big difference in how your message is received.
- Team Coaching Insights: For managers, there’s a dashboard that shows team-wide email performance. This helps identify areas where the whole team might need a little extra coaching or training.
It’s a straightforward tool that focuses on a really important part of sales: communication. Getting that first email right can open so many doors, and Lavender seems to have a good handle on helping reps do just that. If you’re looking to improve your email game, it’s definitely worth checking out. You can even get started with a free plan to see how it works for you.
Sometimes, the simplest tools can have the biggest impact. Lavender focuses on one core task – improving sales emails – and does it really well. It cuts through the noise and gives actionable advice that anyone can use to write better.
Lavender offers a free plan, with paid options starting at $29 per user per month for the Pro version. They also have team plans available, so it can scale with your business needs. It’s a solid choice for individual reps or smaller teams looking to boost their outreach effectiveness. For more on tools that help verify prospect data, you might want to look at resources like this AI sales tools overview.
10. SPOTIO
When you’re managing a team that’s constantly on the move, like field sales reps, you need tools built specifically for that hustle. That’s where SPOTIO comes in. It’s designed to make life easier for sales folks who aren’t sitting at a desk all day. This platform is all about boosting how much work your reps can get done and helping them close deals faster.
SPOTIO packs in a bunch of features that field sales teams really benefit from. Think about things like planning out the best routes to hit multiple client locations, keeping track of every sales activity, and even automating some of those repetitive data entry tasks. It uses AI to help with things like finding the best leads and making sure your reps are spending their time wisely. It’s pretty neat how it can help automate data entry, with some users seeing productivity jump by as much as 46%.
Here are some of the ways SPOTIO helps:
- Lead Generation: Helps find the most promising leads using over 200 filters.
- Route Optimization: Automatically plans the most efficient routes between appointments.
- Territory Management: Makes it simple to assign and manage sales territories.
- Activity Tracking: Monitors what your reps are doing and where they are in real-time.
- Automated Communication: Sends out personalized emails and texts automatically.
The whole point is to cut down on the busywork so your sales team can focus on actually selling. It integrates with other tools you might already be using, like your CRM, which is a big plus for keeping everything connected.
If your business relies on people out in the field making sales, SPOTIO is definitely worth a look. It’s built to handle the unique challenges of that kind of sales environment and can really make a difference in how productive your team is. You can even get a demo to see it in action and figure out if it’s the right fit for your crew. It’s a leading field sales software that aims to increase sales and shorten those sales cycles. Check out SPOTIO for more details.
Wrapping It Up
So, there you have it. We’ve looked at some seriously useful AI tools that can really help your business grow in 2025. It’s not about replacing people, but about giving your team superpowers to do their jobs better and faster. Think of it like getting a really smart assistant who handles the boring stuff so you can focus on the big ideas and making customers happy. The tech is here, and it’s getting better all the time. Picking the right tools now could make a huge difference for your company down the road. Don’t get left behind – start exploring what AI can do for you.
Frequently Asked Questions
Should startups build their own AI tools or use ones that already exist?
For most new businesses, using AI tools that are already available is the way to go. Creating custom AI needs a lot of tech know-how, time, and money, which most startups don’t have. The tools out there have been used by many people and are usually reliable. It’s better to focus your company’s efforts on making your main product great instead of building AI from scratch.
Which AI tools should a new business start with?
It’s best to begin with tools that help with the tasks taking up the most of your team’s time. Usually, this means getting a tool for managing projects, one for team communication and keeping track of information, and a marketing tool. These types of tools often make the biggest difference in how much work gets done right away.
How long does it take to see good results after using AI tools?
You can often see quick benefits, like saving time, within the first week for simple tools. For more complex tools, like systems for managing customer relationships, it might take about 2 to 4 weeks to notice big improvements in how things work. Tools for customer help, like those with chatbots, can show results in just a few days after they are set up.
